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ÇöÀçÀ§Ä¡ : HOME > ¸®Æ÷Æ® > µðÁöÅбâ±â/¹Ìµð¾î/¹æ¼Û > Â÷¼¼´ëÁ¤º¸±â±â
SMART WEARABLES: WORLDWIDE MARKET TRENDS, FORECASTS AND STRATEGIES 2014–2020 
¹ßÇà»ç Analysys Mason

¹ßÇàÀÏ 2014-09
ºÐ·® 59 pages
¼­ºñ½ºÇüÅ Report
ÆǸŰ¡°Ý

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2014³â ¿¬¸»±îÁö ÆÇ¸ÅµÉ ½º¸¶Æ®¿öÄ¡´Â 100¸¸ ´ë¿¡ »ì¦ ¸ø ¹ÌÄ¥ °ÍÀÌ¶ó ¿¹»óµÇÁö¸¸ 2015³â¿¡´Â AppleÀÇ ½ÃÀå ÁÖµµ ÇÏ¿¡ ÀÌ ¼öÄ¡¸¦ Èǽ ¶Ù¾î ³Ñ¾î 1,300¹é 60¸¸´ëÀÇ ÆǸŰ¡ ±â´ëµË´Ï´Ù. µð¹ÙÀ̽º »ý»ê¾÷üµéÀº ÇâÈÄ 7³â°£ ¼¼°èÀûÀ¸·Î 7¾ï 5,800¸¸´ëÀÇ ½º¸¶Æ® ¿þ¾î·¯ºí µð¹ÙÀ̽º°¡ ÆÈ·Á ³ª°¡ ±× ¼öÀÍÀÌ 2020³â¿¡´Â 50%ÀÇ CAGR ¼ºÀåÀ» º¸À̸ç 229¾ï´Þ·¯¿¡ À̸¦ ¿¹Á¤ÀÎ ÀÌ ±âȸ¸¦ ³õÃļ­´Â ¾ÈµÉ °ÍÀÔ´Ï´Ù. º» ¸®Æ÷Æ®´Â º» ±âȸ¿¡ ´ëÇÑ »ó¼¼ÇÑ ¿¹»óÄ¡¸¦ ºÐ¼®ÇÏ¿© Á¦°øÇÏ°í ÀÖ½À´Ï´Ù.

Fewer than 1 million smart watches will have sold by the end of 2014, but this is expected to leap to 13.6 million sales in 2015, as Apple drives the market.

Device manufacturers cannot afford to miss the wearables opportunity: 758 million smart wearable devices will be sold worldwide in the next 7 years, and device revenue will grow at a CAGR of 50% to reach USD22.9 billion in 2020. However, the market is still in its infancy and it will take until 2020 for wearable devices to reach the level of yearly unit sales that tablets achieved in 2013.

This report and accompanying data annex provide:

  • a 7-year forecast of the installed base, unit sales and device revenue for consumer-oriented (B2C) smart wearable devices worldwide, with a specific breakdown for the following devices in developed markets:
    • smart bands
    • smart watches
    • smart glasses
    • transformables
  • a detailed 7-year forecast of the smart wearable installed base, device unit sales and revenue for four regions (see below)
  • an overview of device availability in the past 2 years, forthcoming launches and product roadmap strategies
  • an in-depth analysis of the trends, drivers and inhibitors for the adoption of smart wearables, and the strategies that players are adopting to expand smart wearables adoption
  • comparative case studies of leading smart wearable device manufacturers, including Apple and Google
  • recommendations for mobile operators, manufacturers and app developers.

DATA COVERAGE

The accompanying data annex presents the 7-year forecast for the smart wearables market, including the following key performance indicators (KPIs):

  • Installed base
  • Unit sales
  • Device revenue
  • Average selling price (ASP)

GEOGRAPHICAL COVERAGE

Data is presented for the following regions:

  • Central and Eastern Europe
  • Developed Asia–Pacific
  • North America
  • Western Europe
  • Rest of the world

COMPANY COVERAGE

The following companies are mentioned in this report.

  • Adidas
  • Apple
  • Asus
  • AT&T
  • Carré Technologies
  • Casio Electronics
  • Citizen Watch Company
  • Deutsche Telekom
  • Endomondo
  • Epson
  • Evernote
  • Fitbit
  • Fossil
  • Garmin
  • Google
  • HTC
  • Jawbone
  • Lechal
  • LG Electronics
  • Misfit Wearables
  • Motorola
  • MyFitnessPal
  • Nike
  • Oakley
  • Optinvent
  • PayPal
  • Pebble
  • Pinterest
  • Polar Electro
  • runtastic
  • Samsung
  • Sony
  • Swatch
  • Timex
  • Tory Burch
  • Verizon Wireless
  • Vodafone
  • Withings

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